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Here are some common mistakes that
could be costing you money that you don't even think about.
Did you know . . .
- using the wrong From address suppresses
readership?
- how to avoid being labeled as a spammer?
- why you get blacklisted?
- why too many images in an email can
destroy the message?
- not personalizing your email actually
creates distrust?
- what web page to send readers in your
email -- and which one NOT to?
- over mailing your list can hurt your
reputation?
- under mailing your list can also hurt
your
reputation?
- good email marketing skills have nothing
to do with budget or winery size?
If you are thinking you may be making some
of these mistakes,
read on, this may be the most important message you read all year.
In
the last year I read over
2,347
emails from wineries.
Nobody knows more about what your customers
are being sent by wineries than I do.
Last year I signed up for 496 winery
newsletters.
I expected to be dazzled with high quality, compelling,
effective
sales messages from these wineries--some of which are at the top of the
heap.
Instead I was appalled. And I
decided to do
something about it. I went to work studying the 2,347 emails
I
received from these wineries.
And you'll be glad I did.
Most
Wineries Could Improve.
It amazed me to learn that for email
marketing in
the winery industry there is a lot of very poor and costly practices.
Many of these practices don't support the winery brand at all!
It's true that email marketing takes some
time and that it isn't as simple as you are lead to believe.
It's also true that emails can generate an
average order size of up to $800. How do you stack
up?
The
information from this research combined
with
my 10 years of doing on line and email marketing give you a blueprint
not found anywhere.
After
studying those 2,347 emails I knew that
wineries needed to learn how to do email marketing properly.
Here are some more of the basic
mistakes I
noticed.
- The optin form didn't work. A
flat out technical error. No wine for me.
- No emails were received until a month
later. People want it now!
- The newsletter was too confusing.
Too many items in one email.
- I received emails that weren't relevant
to me based on where I live.
- There was no way to unsubscribe - a clear
CANSPAM violation.
- The entire content of the email was often
just, "Thank You" -- a perfect opportunity missed.
- Many emails were from info@ -- not very
personal
and the list goes on.
So that's why I turned my research into this
report.
I
will take you by the hand and show you how to use email
effectively.
The ZinMarketing Winery Email Marketing
Report is now available. We've compiled out stats, drawn our charts,
and selected our examples.
Here's
what you'll learn by reading and applying the lessons of this report.
 You get 145 color
pages of specific
action items and real-life examples to learn from.
Industry statistics to tell
you how your email
campaigns stack up.
How using the right subject
line will get more
people to read your email.
Why it's better to send two
short emails than
one long one. It's not why you think.
One follow up tactic that
NO wineries are
using but will increase your sales 50%.
Detailed stats on average
order size, average
email list size, frequency of email AND direct mailing to show how you
compare.
But
that's not all. . .
Your top email marketing questions will be answered. Here are
ten of them.
How to get your email
delivered.
It's easier than you think. 3 secrets.
Why you can't just buy a
list of wine lovers
and blast away.
Why the copy you write is
more important than
the image you select.
Why you need to send more
than 5 emails per
year to your list.
How to use your tasting
room to grow your list.
Why no one is signing up on
your website-this
one is so simple, you'll kick yourself.
How to get over some of the
emailing myths
that are holding you back.
Why your web designer is
the LAST person to do
your emails for you. It's ok I love my designer too.
Why email is the perfect
tool to GROW your
club and keep your customers in your club.
Why it doesn't matter if
you produce 1000
cases or 100,000 cases email can pay for itself in under 30 days.
What
would you spend to double
your email sales ?
The information in this report is worth easily 10 times the price I
have set for it. When I told people how much I wanted to
charge
they thought it was priced way too low considering the value of the
information.
The price of the report is $497.00. Just the survey
information alone is worth that amount.
I am doing something with this report, however you should know about.
Because the information on how to improve email results is so
powerful, I am only printing 50 copies.
Seriously?
Yes, there will only be 50 copies of this report sold. If
everyone had a copy then the advantage of using these strategies would
be reduced.
And
I'll
even include these two bonuses.
Bonus
#1. (Value $49)
Report on the Wine Spectator Top 100 Wines Email Practices.
This report demonstrates the top email practices of the 2007 Wine
Spectator Top 100 Wineries. They make great wine,
do they
do great email marketing? Hint: only 3 are using
the tools in the report.
Bonus
#2. (Value $97)
Report on how to minimize your spam complaints. The biggest
worry
among winemakers is how not to damage your reputation by being labeled
a spammer. This report solves that problem.
Money
back guarantee.
You might be wondering if you'll make your money back fast enough to
make this investment a good one.
I am so confident you will easily earn back the value of this report I
am willing to let you test drive it for 90 days.
If you don't earn back your investment in 90 days, you simply return
the report to me and I'll refund your money, no questions asked.
You can even keep the bonus materials.
How
to order.
1. Click on this button to use Paypal or a major credit card.
What
could be easier?
To A Great Year!
Mitch Tarr -- CEO
ZinMarketing Inc.
P.S. If you don't take the time to look at improving your direct to
consumer marketing,
when WILL you start? OR -- how WILL you grow the sales and profits of
your existing online presence?
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